This is the question isn’t it?
How to make money blogging?
If you’re reading this then you’ve probably seen an income report or something where someone talks about how much money they’ve made with blogging.
It seems impossible because…well…it’s blogging!
But in 2018 I made over $750,000 mostly because of my blogs.
In this post, I want to talk to you about how to make money blogging.
Now, if you were hoping for the same dry advice that everyone else gives then you’re in the wrong place.
I don’t have time for that shit and I’m assuming you don’t as well.
If that sounds good to you, then let’s get started.
Why Blogs Make Money
Before you understand how to make money blogging I think it’s important that you understand why blogs make money.
If you know this then you can look for the HOW a bit more easily.
So why do blogs make money?
The simple answer is because they have an audience.
For example, one of the methods for making money with a blog is with ads. The more people that come to your site, the more ad impressions you serve and the more money you make.
It’s really as simple as that.
But this kind of makes it seem like if you want to make money with a blog then you have to get a lot of traffic and that isn’t true at all. It fully depends on what type of blog you’re going to create.
If you’re interested in learning more about the different types of blogs you can create then check out How to Create a Blogging Business Plan.
If you have an idea for an information product then your revenue isn’t dependent on how many people come to your blog.
It’s dependent on how many people buy your product.
That’s an important distinction and something that you need to keep in mind as you begin your blogging journey.
So many people pick niches that won’t generate a lot of traffic for them but they think that they need to make money with ads and completely ignore the idea of using services or products to make money.
If you have an audience then you have a chance of making money.
Gathering an Audience
So the next question you can ask is how do you gather an audience?
Well, that’s where blogging comes in. If you’re going to treat your blog as a business then you will choose what type of blog you wish to create and from there starting researching your audience.
This means you’ll begin to understand what problems they have.
Why do you care about that?
Because people go to blogs that help them solve problems.
Need a recipe? Do a search and chances are you’ll end up on a blog.
Want information about growing a certain plant? Do a search and chance are you’ll end up on a blog.
Need help with breastfeeding? You could very well end up on a blog.
Some people view blogs as hobbies where you get to talk about whatever you want but when you view your blog as part of your business, then you focus all of your energy creating content that helps solve problems.
If you can do that then you stand a better chance of gathering an audience.
Once you begin to gather an audience then you can start making money.
Well you just need to know the different ways that a blog can make money.
How Blogs Make Money
There are a ridiculous amount of ways for a blog to make money.
The reason why is because a blog is just the marketing arm for your business. Once you have an audience you aren’t limited to how you can make money from them.
I’ll cover some of the more popular methods for making money with a blog.
This is one of the most popular methods because there isn’t much thinking involved.
You create content, slap ads on your site, get people to come to your site, and the ad network pays you.
The problem is getting people to your site.
If you can do that and get over 100,000 pageviews, then you’re looking at a nice monthly paycheck ($1,000+).
However, ads can be a dangerous path to making money because you start to only focus on one thing and that’s generating traffic for your site.
When you do this you’re begin to tie your emotions to how much traffic your site is getting daily.
If something changes with Pinterest, Google, or however else you’re generating traffic, it can crash your business.
I don’t tell you this to scare. I tell you this simply to prepare you and that’s why you should always have as many revenue streams as possible for your business.
With that being said, I love the idea of creating a blog that starts with ads to make money.
In fact, that’s why my blogging course, Blog Revenue Engines, is all about. It shows you how you can start a blog and build it up to $1,000-a-month in 6 months.
Once you do that then it becomes much easier to focus on other ways to make money with your blog.
2. Affiliate Marketing
Affiliate marketing is when you help promote other people’s products and when someone from your site purchases the product, you get a cut.
This sounds great in practice but it is pretty difficult to pull off.
While it is easy to stick links on your blog, getting people to click the link and then make a purchase is a bit more difficult.
So many people that I work with think that affiliate marketing simply means putting links on their blog and getting people to their site.
That’s just the first step. You actually have to do a lot of selling yourself to get people to make the purchase.
However, with that being said, I think every blog should implement affiliate marketing into their business model.
Services are another “quick” way to make money with your blog because there is no set up required.
You tell people the service that you are offering and then you hope that they pay you to execute the service.
A great example is when I launched my blog Obstacle.co. Because I was a web designer in the past I decided to have a service designing landing pages for people.
By the 4th month, the blog was making over $11,000 a month through this design service.
This is not typical for most people. I was able to do it because of my writing ability and my design ability.
Combine those two and you have a solid blogging business.
A lot of bloggers start off by offering Virtual Assistant type services.
For example, I pay someone to create Pinterest pins for my posts and someone else to handle my pinning for me.
That way, I get to focus on other aspects of my business.
4. Information Products
Hands down my favorite method of making money for a number of reasons:
- Most of the money is mine
- I can create as many products as I want
- I get to control the experience
- I can nurture customers for life
- I can make more money
There are tons of different information products that you can create:
- membership sites
- online summits
The list goes on and on.
If you’re looking to do this blogging thing long term then I always suggest that eventually you get to a point where you have your own products on your site.
You can still have ads, do affiliate marketing and offer services, but when you can make information products your main source of revenue, life just seems to get better.
While there is a lot that goes into creating products and selling them (this is what my membership site Dare to Conquer is all about), it doesn’t mean it’s something you should avoid.
The more revenue assets you can create for your business, the less chance of failure you have.
Make Money Blogging
So not to simplify this too much but the basic gist is that you create content to gather an audience and from that audience you make money.
It really isn’t more complicated than that and I’m thankful for it.
Now, does this mean that anyone can do it?
Of course not.
Many new people start their blogging journey every single day and many people quit the next.
If you aren’t following a solid gameplan it’s very easy to get frustrated and simply give up.
If you want to follow some simple steps for blogging then check out Blogging Made Easy: 4 Simple Steps to Follow.